Tecno devices have earned a reputation for being highly affordable compared to other smartphone brands. But how exactly do they manage to keep costs down? Here are some key factors:

Low-Cost Components

Tecno sources cheaper components from suppliers compared to premium brands. They opt for lower resolution screens, less RAM/storage, plastic builds, and less powerful yet efficient MediaTek chipsets. All of this brings down build costs.

Minimal Marketing Spend

Unlike big brands, Tecno’s marketing strategy emphasizes word-of-mouth over expensive campaigns. They rely more on social media and online reviews for visibility instead of TV ads. This allows passing on savings to consumers.

Focus on Emerging Markets

By specifically targeting African, Asian, and Latin American countries with lower average incomes, Tecno is able to price phones at entry-level price points tailored for these markets. This ensures maximum affordability.

Cutting Edge R&D

Tecno spends less on R&D compared to competitors constantly pushing for the next big innovation. They release incremental updates quickly instead of lagging behind the curve for years.

Direct-to-Customer Sales

Selling online and via their own stores helps Tecno dodge commission fees to retailers and distributors. This streamlines the sales process, making room for competitive retail pricing.

To summarize – Tecno achieves affordability by prioritizing essential specs and everyday performance over unnecessary extras. With optimization at every node from sourcing to sales, they deliver tremendous value for money to their target audience on a budget.